Beard MKE Short:
Beard MKE is a very out there shop located in the hip section of UW Milwaukee students.
To live up to the hip culture, the store must be as quirky as every student who is going to walk in. We felt that it was very important to capture this on screen by displaying the creative work brought on by owner Geoff and his personal quirks.
One of the biggest aspects to showing the quirk of the company is the cleanliness behind the shots. Each shot is precisely focused onto each object to show how deep the fun and humorous gags of Geoff’s shop go.
