Flower Boy Mock Branding
Warning: This program contains mature content.
Flower Boy by Tyler, The creator is a deeply complex album. This project makes use of the layers and metaphors in the music to create beautiful visuals.
The largest part of the album's brand is the Album Visualizer, which is a continuous film to accompany the music. Since each song takes a very long time to create, only two songs are finished, and serve as an example of what it could look like on a grand scale.
case study on the visualizer itself:
The design of Tyler being surrounded by bees is taken from the original cover, which was amazing already. I felt as if the ideas behind most of the elements were perfect as is, but made the brand more cohesive and interconnected through the new illustration.
paper texture and gothic/blackletter typefaces make the entire album feel as if it’s a letter or message, which is further shown when the second song in the album visualizer simulates a television.
A very important part of the brand to note is the use of color. Flower Boy is about Tyler coming out to the world, and finally showing his true colors. The rainbow colors and vibrancy of the different parts of the brand really emphasizes this.
this project is in no way associated with Tyler, the creator or Flower Boy.