Makeup By Francesca:

A series of videos for a friendly makeup artist

Makeup by Francesca is a traveling makeup artist team in the Madison area that reached out to us in the early stages of Cut The Deck. Their whole brand is a warm welcome to those who want to feel beautiful using fun, easy tasks taught or done by Francesca and her team. To really capture this aesthetic, we created a three part video series showing off the skill and talent behind Francesca and her team. 

Videos one (15 second) and two (30 second) were made to quickly capture the traits listed above in a snapshot of who Francesca is through her business and their goals. they are quickly paced, which gives the viewer an entire synopsis of what you can expect from Francesca and her team in a time span that keeps the viewer 100% engaged.

The 90 second video, to be featured on the website as the first thing future clients will see, and we were able to capture every little detail for the viewer to know that Makeup by Francesca is the place they want to be. The video is almost entirely voiced over by Francesca herself which allows Francesca to talk directly to her potential clientele, and create a connection before they even meet.