Grahams Auto & Truck Clinic
About Us Explainer
Building community and collaboration with a local auto shop.
Over the summer of 2023, Cut the Deck set out to create 3 stories for Grahams Auto & Truck Clinic: an About Us Explainer, a Hiring Ad, and a Locations Commercial.
They demonstrate why they’re the place to go as a vehicle owner, buyer, or mechanic in the Madison area!
Hiring Ad
Locations Commercial
Telling the story of Graham and his Auto Journey was key to recognizing why Grahams Auto is so special.
The About Us video highlights the growth and determination that Graham and his skilled teams of technicians provide to each vehicle.
As the business grows and thrives, the need for top tier technicians and employees becomes more important. Graham really wanted to highlight the great benefits and opportunities for each and every employee through one ad to bring in the best of the best.
An important part of our process was deliberating where these videos were going to live. Since the Hiring and Locations commercials will live on Grahams’ social media, vertical was decided to be the best format for viewers.
