Flower Boy Spec - Tyler, the Creator
A speculative album branding project for a deeply complex album.
In general, this project makes use of the layers and metaphors in the music to create beautiful visuals.
The largest part of the album's brand is the Album Visualizer, which is a continuous film to accompany the music.
Each video takes a very long time to create, so only two songs are finished. They serve as an example of what it could look like on a grand scale.
They both have some form of communication in their textures (Letter paper and TV Static, respectively). This is a major motif of the album that we wanted to carry over to the visual.
Album Cover Branding
Along with the visualizer, the album art, marketing, and posters needed a cohesive style.
This project is in no way associated to Tyler, The Creator or his management.
