Trade Roots Branding:
A notable farm group with roots in Wisconsin and West Africa.
The founder of the trade roots organization, Yusuf Bin-rella, and Corey used to work together at the dorm’s dining hall. This connection grew into a creative partnership, where the trade roots brand was born.
The smaller branding project consists of the logo and a website, which can be found here: traderootsfarms.org
Both ideas of roots and Africa is displayed in the logo as well as the typeface, which shows America and Africa in the different areas of the title.